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62% have broken out a layer cake in the last 12 months. You go Britain.

Almost entirely because I miss Great British Bake Off, have a look at a lovely little infographic about the rise of baking.

Interestingly, this is one of the places where print still beats online – 61% garner inspiration from cookbooks, compared to 38% who search online.

I think what’s disappointing here is that, despite a day celebrating pancakes, only 55% have made any kind of batter-based dessert in the last year – including pancakes.

Bring on the from scratch movement!


Found on: Visually

Designed by: Press Association

Commissioned by: Currys/PC World

Researched by: Mintel

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