FOLKLORE and fairytales such as Jack The Giant Killer, Robin Hood and the Loch Ness monster are in danger of dying out – because parents aren’t passing them on to their kids.
Researchers who carried out a detailed study among 2,000 adults found two thirds have no intention of regaling their children with ancient stories of derring-do.
Designed by: Drench Design
Commissioned by: Center Parcs
Researched by: OnePoll