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Chris Ellis

About Project

FOLKLORE and fairytales such as Jack The Giant Killer, Robin Hood and the Loch Ness monster are in danger of dying out – because parents aren’t passing them on to their kids.

Researchers who carried out a detailed study among 2,000 adults found two thirds have no intention of regaling their children with ancient stories of derring-do.

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Designed by: Drench Design

Commissioned by: Center Parcs

Researched by: OnePoll

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