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Matt Harvey

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Richard of York Gave Battle In Vain, and News By Design gave you graphics in love…

When it comes to branding and design, it’s not just a case of which colours look pretty. Choice of colour counts for a lot apparently – more than we would consciously notice.

This infographic explains how colours are selected in order to influence us; casting spells over our psyches and dictating how we absorb the content.

Red, for example, is seen as ‘energetic’ and ‘attention-grabbing’, and therefore a great choice in bikini for the slimmed-down Special K lady.

The white, minimal branding of Innocent Smoothies was likely chosen because white is ‘simple’, ‘clean’ and, conveniently, ‘innocent’.

By its own confession, the infographic’s boring combination of brown and beige makes it ‘stable’ and ‘durable’, so I guess can we can believe what it says.

And to be perceived as ‘elegant’ and ‘expensive’, choose burgundy. Sixty per cent of the time, it works every time.


Found on: Design You Trust

Designed by: Creatage

Researched by: Creatage


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