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Ruth Davison

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Colours. They’re everywhere. From the green of the grass to the variety of colours spread throughout our homes, we can’t get away from them.

Some people even see different colours to others; what’s purple for one person may be a sort of ugly brown to another. Either way colours make up a big part of our lives.

It’s therefore not surprising that a lot of thought goes in to colour choice when designing new products.

This infographic shows the result of hours of product analysis and data collation ($75 million worth of orders and 2.5 million units to be precise) to offer businesses advice on which colours are the best to use when designing products.

That may sound dull but stick with it……

The data is split into two fields – chromatics (that’s colours to me and you) and achromatics (shades of white, black and in this case brown).

When it comes to money the achromatics are worth more, making on average $30 per unit. That’s $4 more than the chromatics. That may not seem like a lot but as my mother says, it all adds up.

In terms of individual colour – navy blue and brown make the most money per unit, both making $35 on average. Below this is what I can only describes as beige at $34, closely followed by grey and light brown at $32.

Colours that make the least revenue per unit are purple at $23, yellow at $22 and pink picking up the rear with a revenue of $20 per unit.

According to the research, over 40% of the population (that’s the American population) claim that blue is their favourite colour yet it only ranks 3rd when it comes to popularity by units sold.

The two most popular colours in this respect are black and white….which is good news for Newcastle United and Fulham Football clubs.

If you don’t get that…. Google it.

The design of the infographic is ok; the charts make the findings accessible and the use of colour helps to make things easier to follow. I say ‘easier’ rather than ‘easy’ as the text that accompanies it is dry, not fantastically written and full of jargon which alienates a wider audience. It may have been created to help businesses but everyone buys stuff.

When you put the business focus to one side it’s actually quite interesting.

In fact you might say, it’s not as black and white as you first thought.


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Designed by: Stitch Labs

Commissioned by: Stitch Labs

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