Kitting out the kids during their school years costs parents a staggering £36,400, according to a new study.
Researchers polling 2,000 parents of four to 16 year olds found over the 12 years of primary and secondary school, they’ll fork out thousands on clothes, shoes, bags, toys, haircuts, and books.
The biggest yearly expenditure is entertainment, with mums and dads dishing out a cool £944.64 on outings, trips to the pool, computer games, and socialising with friends.
Clothing sets parents back over £545.28 annually – which equates to £6,543.36 over the full 12 years.
While another £333.60 a year is spent on books and magazines, and a further £473.64 on toys.
Designed by: Drench Design
Commissioned by: Oxfam
Researched by: OnePoll