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Matt Harvey

About Project

Nationwide surveyed 2,000 50-59-year-olds to build up a profile of the average 50-something. According to their survey, the average 50-something listens to Queen, watches Grease and Only Fools and Horses and is most likely to own a Ford Fiesta.

It was also revealed that on average 50-somethings earns £19,165 and whilst they have £4,511 in savings on average, a startling 1 in 5 do not have a penny in savings. Saving money was named as the age groups second biggest worry, behind health and ahead of financial security.

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Designed by: Drench Design

Commissioned by: Nationwide

Researched by: OnePoll

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